Understand AI.
See the possibilities.
Take the next step.
I write about AI, digital transformation and growth. What’s becoming possible, what it means for your business and how to take the next step.
For those who run or lead a business. And are curious about what comes next.
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A letter from Fredrik
A little more perspective.
Straight to your inbox.
Thoughts on AI, digital transformation and building businesses. For those who want to understand what’s changing—and act on it.
Guides for your next step
FREDRIK GÖTHENSTENAI.
Start
here.FIELD NOTES / 01
Start
here.FIELD NOTES / 01
Guide · Sample
AI for business leaders
A practical first step. Without overcomplicating it.
Explore the guide ↗FREDRIK GÖTHENSTENFrom
idea to
reality.FIELD NOTES / 02
idea to
reality.FIELD NOTES / 02
Guide · Sample
Make change part of everyday work
From ambition to action, together with your team.
Explore the guide ↗Work with me and my team
Meet the companies I build with.
Latest articles
All articles ↗AI
Don’t start with AI. Start with a problem.
The best opportunities are often closer to everyday work than you think.
Growth
Technology is rarely the hard part.
On the people, decisions and work that make change happen.
Predictions
What happens when everyone has the same tools?
Some thoughts on competitive advantage in a world with AI.
Glad you’re here. Read more about me, follow me on LinkedIn or say hello.