FGFredrik Göthensten

Perspectives to take with you

Thoughts on what’s next.
And what we do now.

AI, digital transformation, growth and building businesses.

AI

Don’t start with AI. Start with a problem.

The best opportunities are often closer to everyday work than you think.

Growth

Technology is rarely the hard part.

On the people, decisions and work that make change happen.

Predictions

What happens when everyone has the same tools?

Some thoughts on competitive advantage in a world with AI.

Startup

From a good idea to something people will pay for.

Why your first customer conversations matter more than your first pitch.