The digital twin

You’ve built a business that works. How do you build what comes next?

The customers, expertise and ways of working that made your business successful can also make it harder to change. As AI reshapes the landscape, you need to develop what you have while exploring what you could build from scratch.

This guide explores one way forward: building a digital twin. A new, AI-driven business serving the same market, with the freedom to try new ways of working. Alongside the company you already own.

Inside the guide

• Three approaches to the AI shift, and when a parallel business might be the right choice.
• Why established organisations are hard to change, and what building alongside them makes possible.
• Lessons from building Sejfa together with Länsförsäkringar.
• An approach to teams, collaboration and how the new and existing businesses can strengthen each other.

For owners and leaders of established businesses. PDF · 60 pages · English.